machimach.com is positioned as a publication research platform for an architecture practice. Every generation is identified/ paired with a distinct shift in patronage. A survey of design generations is a documentation of changes in services and products. To anticipate the climate of production for a design shop particularly at its inception stage is to thus stage parameters of operation. Agendas of practices have mostly structured around the kind of work they get. Image of a firm is hence subject to objects built and clients serviced. Early-stage plots have a luxury of sorts to try out several models of operation before work actually sets in over time. What began in 2010, machimach, inc. as agency aligns its location in time with growing research preoccupations prevalent in design offices and the age of internet self-publishing at its disposal to build services on. Display of work in print or some other secondary space of promotion is to a degree validation for an architect mostly owing to prejudices of design education. Good is published while bad is left out. Now when everything is published what then is good needs a broader investigative frame which as research objective will be sporadically discussed in course of this project. Argued as the burden of academia, significance within a profession is attributed to pursuits contributory to a line of work. These tests and iterations are investigations in a quest to imagine the form of a body of work at the influx of internet where unlimited access to the network presents the opportunity to think, produce, stage what can and should be called architectural design. Resulting experimentations — mVS editions 01 to 06 — done annually records ideas dominant for the practice for approximately a year as tested out from its time of inception.
mVS01. 2010 — PORTFOLIO
Reproduction of a standard design portfolio is located on this tab. A4 print document with a selection of work from school studio work and miscellaneous extracurriculars. Cargo exercises see it’s beginnings as an extension of the task. The first edition on the service was signing up, setting up a profile, transferring projects as per the template and linking content to a domain. The appeal of the virtual was to cut down the printing of a document therefore, its ancillary costs. House, school, corporate park, information centre, hospital, housing and competitions participated are the projects displayed. Work shown is done between 2002-’06/’07. The portfolio is presented as successful school projects and early professional work.
mVS02. 2011 — PLANNING DISSEMINATION
Planning Dissemination is a workflow design to coordinate a series of services to help the distribution of content using no or minimal code. The plan arose out of the need to research ideas in online publication platforms. Rather than a tailor web design solutions requiring the services of several professionals and providers, the exercise tries to connect identified applications that can customize to mimic similar results. Dissemination when earmarked as a linear process, recommends an outline identified:
_ domains locate content
_ mail requests and receives material
_ collaboration tools facilitates content creation/ editing/ sorting
_ project management for coordination and tasks monitoring
_ interfaces [website/portfolio cms] to assemble content
_ news feed informs progress
_ e-books in principle follow similar processes to derive an alternate published product
Workflow defined is linear, also fluid and malleable at the same time. As a plan, there isn’t a pursuit to reinvent but to copy a process available. Structure of this process is an assumption and from this form elements of this presented system. Constant of note is to define how and where content locates once this sorts the rest revolves around this location.
mVS03. 2012–4 IDEAS
Design — Combination of artistic details or architectural features which go to make up a picture, statue, building.
Documentation — Action of documenting or fact of being documented.
Database — A structured collection of data held in computer storage.
Policy — An organized and established system or form of government or administration (of a state or city); a constitution, polity _ OED.
Four principles to guide and format distribution of work done as an architectural design practice.
mVS04. 2013 — APP LIST
The fourth edition of the domain tries itself out as a single page link _ https://sites.google.com/a/machimach.com/machimach/ — extending out from the primary site. Located on google sites, the aim of the version is to form a consolidated set. A combination of in-use applications and publishing platforms to test and use. Majority online apps the exercise tries to be a map of a virtual presence of the practice and its aspirations of locating itself. With the steady shift seen from desktop working ecosystem to cloud services, the list is just a response to the trend. Though it's imperative the list isn’t conclusive it is an indicator of the various ongoing trials. Several services have fallen and few have been either replaced or introduced. The goal set is to find the least set of applications to manage collaboration and resulting dissemination of projects both static and ongoing.
mVS05. 2014 — SERVICES
To concentrate on a selection of publishing platforms and to establish a method of dissemination is the aim of this stage. CARGO COLLECTIVE, TUMBLR, and GOOGLE SITES are the primary three destinations where work accumulates. Though CARGO could function as a singular sustained repository, a persistent itch to revise or test keeps iterations going. This to a degree document the development of the platform as a service. After progress archiving and select project display, projects link to the other two platforms. Between being blogs and micro-sites, they help both keep projects in progress and are static enough to evolve over time. Tumblr links work as a series of image, mixed media blogs catering to being a scrap repository. As tests, they get updated as time persists. Google Sites are logged as project pages for collaborative tasks. ARCHITIZER and BEHANCE are other locations under review. Replication of Cargo profile if viable, is extended to these locations.
mVS06. 2015 — THEMES
as agendas are when a practice positions trajectories it aspires to launch out from, research concerns it considers relevant to engage as a result of an audit of the geography its located in. Previous stages purely concentrated on presentation formats and dissemination platforms, with this marker, the idea of architecture, at least conceptually and on the basis of anticipated concerns is consolidated into two distinct forums of sorts — mumbaiopendata.org and museumofdesign.in — segregating ideas on the production of the design. mumbaiopendata is a public repository built out of projects on Mumbai Urbanism whereas museumofdesign is a working survey of contemporary Indian — art, architecture, photography and design. Both projects have occasioned is due to patterns of inquiry evolving from around other local routines. This is verified wherein to solve a design project two aspects of first the landscape/ context of architecture and then second aesthetic parameters which as the object will imbibe onto it. As a design shop from the city MOD01/mumbaiopendata as urban information system sort operational requirements on land regulations while MOD02/museumofdesign locates design trends and popular aesthetic choices as disseminated by prominent design institutions. Ways to understand land and aspirations to result in a form for a built space as themes direct design production.